The use of Flash in web site design has brought about a sea change in the way web sites are being developed today, a far cry from the static graphics and text heavy web sites of the yesteryears. With the help of this latest technology, a web site can now have its audio and visual content displayed creatively with much more appeal and impact .

In fact Flash web site templates have become a convenient and rather quick way to add a dash of glamour and attraction to any website. Flash templates not only serve as a readymade solution to have your web site look good and be up and running within a very short time, they help the web site grab the attention of the visitors, make them stay on the web site and explore it more deeply.

Flash web site design when used in combination with catchy and appealing content provides a polished and complete look to a website. But both the design elements and the content part must be complementary to each other. Flash templates are perfect for web sites which need to look trendy and classy such as web sites devoted to interior decor, music, beauty care products, software, electronic gadgets, design consultancies, photo galleries and so on.

Some key benefits of using Flash:

1. It helps in grabbing the attention of the visitor.
2. The marketing message of the web site is conveyed in a more effective and efficient manner.
3. Flash gives designers the opportunity to use their imagination and creativity in an innovative manner to come up with an appealing and interactive web site design.
4. Attractive flash designs help one to avoid jamming the web site home page with text. The moving images and effects are able to convey more information with less copy.
5. Flash is highly effective in designing tutorials, training courses, web based training modules and so on.
6. With Flash application, videos can be watched in a very convenient way without the requirement of any OS-dependent plug-ins.
7. To view flash, the required plug-ins can be downloaded and installed without any difficulty.

Even with so many benefits, one must take care not to go overboard with excessive use of Flash in web site designing. Too much use of Flash slows down the loading procedure of the web site. Moreover, terribly lengthy Flash movies become boring for the visitors.

Here are some points that must be kept in mind while designing a website with Flash.

1. The option to skip must always be provided so that users can skip the Flash movie if they wish to and directly proceed to browse the web site.

2. The text to be used in Flash movies must be used in HTML text format for better visibility in search engines.

3. Always include a loading bar in the Flash intro that indicates how much Flash has been downloaded.

4. Use HTML links for important web pages of your web site either on the top or the bottom of the Flash intro. This way the visitors can visit the other web pages they want to explore.

5. Put questions or some animated messages in order to keep the visitor engrossed till the Flash is downloaded.

6. Lastly use Flash only when it can add some extra attraction to the web site design and its overall purpose and not just for the sake of adding gimmicks.

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